1) Warner Brothers: Comprising a whopping 19.7 percent of the US/Canadian market share (2007 figures), Warner Bros. Pictures is the biggest player in the film industry. Securing the rights to major films like Harry Potter, Superman, Batman, The Matrix and Star Wars have made Warner Bros. the No. 1 name in the business.
What makes a film like Harry Potter successful and eye capturing is that it has the ability to take the audience into a fantasy world; detaching them from their everyday live. The use of green screen effects makes these movies extra special because the movie becomes more magical and therefore interesting, such as when they are flying on a broomstick. As the majority of the target audience is young adults, they would be drawn into these supernatural abilities and the visual effects create a sense of excitement, increasing the adrenaline rush in the audience.
2) Paramount Pictures: With 15.5 percent of the US/Canadian market share (2007 figures), Paramount Pictures continues to be one of the most successful film production companies in the world. Star Trek, War of the Worlds, the Mission Impossible series, Transformers and Tropic Thunder are just a few of the popular films produced by Paramount Pictures.
This film appears exciting because of the incredible use of visual effects in this film, such as the air raids around the city. As things like this do not happen in real life, this movie, like the Harry Potter one, enters us into a different world which makes us immediately drawn in by. Throughout the whole trailer there is a sense of excitement by the sound effects, the powerful buildings and costumes that the characters are wearing and the transformers themselves. They are capturing to us because of the superior way they have been made, and their strength and power further heightens our adrenaline.
3) Walt Disney: One of the most renowned film production companies in the history of the business, Walt Disney now holds 15.3 percent of the US/Canadian market share (2007 figures). With highly successful movies like Pirates of the Caribbean, National Treasure, Meet the Robinsons and Enchanted, there's no doubt that Disney will continue to play a key role in the industry for years to come.
The Pirates of the Caribbean is a
popular movie because they the exciting use of locations and scenery
they have used (such as at the beginning) attract the audiences, as well
as the whole concept of Pirates. The cast is also very crucial when
making a highly successful film, and I think that Johnny Depp fulfills
this role because he is able to provide humor without even trying,
making him perfect for the main role.
The Spider-man series is also a very successful movie project. One reason could be is because of the inhuman capabitlity the main character possesses, which gives him power than the rest of us as he, such as jumping over building. This therefore creates excitement by these super human qualities and the fact that he appears like a normal man is further mesmerizing. The fast cutting between the spider-man jumping from one building onto another one adds to the tension and excitement of the movie, making it to appeal to its young adult audience.
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